The new packs were custom colour-matched by Spectra, in a sophisticated dark blue and include an elegant matt varnish that adds contrast to the pack’s gloss surface. The packs were then completed with 3-pass screen-printing. However, this in itself threw up a challenge for Spectra’s in-house decoration team, as Gary Allard, Field Sales Representative at Spectra explained,
“The new label.m pack required a bright yellow design printed directly onto the bottle’s dark blue surface. This can sometimes be a difficult procedure, simply because of the translucent nature of the yellow ink. Printing light colours directly onto a dark surface can sometimes alter how the lighter colour appears and often this can only be rectified by using an extra under laying colour such as white. However, after in-house testing and adjustments, our skilled decoration team were able to maintain label.m’s desired dense vibrancy without the need for an extra colour”.
label.m is the Official Haircare Product of London Fashion Week and Spectra were able to deliver this pack in time for the launch of its new label.men range – targeting a more spirited, urban-oriented male client which officially went on sale this week 16th March 2015.