As part of Liz Earle’s on-going commitment to product excellence, Spectra were tasked with solving potential technical issues by providing a tight drip-free fit between the container and closure for an improved outcome.
Jonathan Powell, Sales Director at Spectra commented,
“Spectra were both proud and excited to have been entrusted with one of Liz Earle’s best selling products. Our task was to provide an even better end product than before for our customer, not easy when it’s for a brand with such high standards”.
The new packs, moulded in HDPE and coloured in a Liz Earle’s classic pale green, were also 4-pass printed, including a refined hot foil emblem at Spectra’s state-of-the-art plant in Suffolk.
Spectra also printed the new packs in multi-language versions for Liz Earle, with Italian and German together on one pack and Finish and Swedish together on another pack.
Liz Earle’s heavenly floral scented, non-drying toner refreshes, soothes and brightens skin whilst it is gentle and alcohol-free. Naturally active ingredients have been used including Aloe Vera, Calendula, Chamomile and Cucumber.
Mark Aitchison from Liz Earle remarked,
“Spectra’s commitment to providing an improved outcome for one of our most popular products was outstanding. We have been extremely impressed throughout the process with the quality of their work and innovative thinking”.