The new 300ml oval design has been produced using 100% recycled HDPE plastic and features an eye-catching whale tail snap-on closure; both tooled at Spectra’s dedicated design and tooling facility.
Designed by globally renowned design agency Pearlfisher, the new packaging shows how Spectra can often realise radical concepts and produce fully functional bottle and closure tools ready for mass production at our modern purpose-built manufacturing site.
Jonathan Powell, Sales Director at Spectra, commented, “The packs’ playful design perfectly illustrates how our in-house experts can successfully meet the most exacting of briefs to help brands achieve their original vision”.
Founded by Gabi Jennings, who was inspired to address the disposable nature of children’s products, the Love Ocean signature whale tail bottle is intended to become a much-loved part of every family’s bath-time routine.
Designed to be refilled and reused via Love Ocean’s subscription service, the bottle serves as an ever-present reminder of the importance of ocean conservation. It provides the ideal conversation point for parents and children about living more sustainably with the world around us.
Love Ocean’s 1-litre refill pouch can be delivered directly to consumers every three months, with regular subscriptions anticipated on a monthly basis. The wellbeing brand will even provide a post-paid envelope so the pouches can be washed and reused.
To reinforce their environmental ethos, Love Ocean has partnered with Plastic Bank, which set up recycling ecosystems in countries that lack sufficient disposal infrastructure and have high rates of pollution and poverty. Plastic Bank set up collection locations and employ and support citizens in those regions to manage their ecosystems for the benefit of the environment.
Due to be launched on UN World Oceans Day on the 8th June, Love Ocean’s bath-time products have already created widespread pre-launch interest for its innovative styling. They are sure to grab the intended attention it set out to achieve.
Gabi Jennings said, “Spectra has been a great partner in the development of our innovative whale tail pack – after a complex design and material journey. Their team were able to clarify, and problem solve in a way that did not compromise our original design but provided the technical expertise and input needed to turn our design concepts into a functional piece of packaging”.
Gabi went on to add, “Spectra’s in-depth sustainability knowledge and credentials meant we were able to work collaboratively to ensure that all of our packaging development and material choices were environmentally conscious but also economically viable. Our partnership with Spectra allowed us to turn our dream of a whale tail bottle into reality, and I look forward to continuing to work with them in the future”.