The new design was premiered at this year’s Packaging Innovations show in Birmingham, receiving widespread interest from visitors to Spectra’s stand.
As a result the Ritorto Square has been incorporated into Spectra’s impressive range of standard bottles. The new shape, moulded in PET, will initially be available in 100ml and 200ml capacities, with the potential for further size options with customer demand.
Spectra’s Managing Director, Joe Maynard commented,
“The Ritorto is yet another example of ingenious creativity from our in-house design team. The new pack offers customers genuine off-the-shelf originality”.
The Ritorto Square is the latest in a line of innovative concepts prototyped, modeled and exhibited at trade shows in both the UK and Europe.
Other designs recently incorporated into Spectra’s standard ranges include the Bari, a pack that enables customers to mould their brand name into the side of the bottle, a twisted oval in the shape of the Contorto and the Savonna range of matching bottles and tottles with flared disc tops.
“Our extensive range of standards continues to grow at an impressive rate. The introduction of innovative styling such as the new Ritorto provides something completely different without bespoke moulding. Early indications suggest this new pack will be extremely popular with customers seeking a blend of individuality and style”.