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Spectra's innovative new Pulito Fun Pack will be on display at Packaging Innovations 2017

Each year at Packaging Innovations, Spectra launch a range of prototype concepts designed to inspire customers who are looking for something different.

This year looks set to be no different, with Spectra planning to reveal 7 new prototype concepts, all specifically created with a number of market sectors in mind.

Amongst the new designs on show will be a fun-shaped kid’s bath pack, a radial dual faced skin lotion bottle and a stylish new ergonomic tottle shower pack. Additionally, Spectra will be showcasing a distinctive new sun care pack as well as a round design boasting a striking angular shoulder contour.

This year Spectra are looking to take their prototypes one step further by showing how they can fit within a range of vertical markets, something Jonathan Powell, Spectra’s Sales Director, believes will help customers visualise the innovative packs in a genuinely commercial setting.

He said “We’ve given our new containers a touch of branding which really brings the designs to life. The combination of cutting-edge pack design coupled with harmonious colouring and striking graphics is sure to inspire visitors at the show. It’s the perfect introduction to Spectra’s innovative capabilities”.

He added, “Innovation is in Spectra’s DNA, being able to illustrate our creative credentials year on year at Packaging Innovations really sets us apart. Our new designs are sure to wet the appetite of customers seeking market differentiation”.

As well as their range of new pack concepts, Spectra will also be premiering a new disc cap, designed to accommodate bottles with a 24mm neck. Furthermore, the company will also be showing off their latest advances in closure foil blocking to guarantee a premium look.

Jonathan went on to comment, “In the twelve months since our last appearance in Birmingham, we have been busy with a number of new projects, from new pack designs to expanding our closure portfolio to advances in decoration. This particular exhibition appears to be the perfect springboard for all things new at Spectra and we’re looking forward to another busy show”.

Packaging Innovations 2017 is staged at the Birmingham NEC on Wednesday 1st and Thursday 2nd March 2017. Spectra can be located on stand B36.