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Spectra Packaging will be appearing at this year’s Packaging Innovation Show at Birmingham NEC on 27th & 28th February on stand F53.

As with previous appearances, Spectra will be looking to innovate and inspire visitors with our latest product offerings at this prestigious packaging event. At last years show Spectra unveiled eight new innovative pack concepts to much acclaim.

As a result of widespread customer interest, three of the designs have gone into production and now feature within our standard ranges.

Jonathan Powell, Spectra's Sales Director enthused, " Packaging Innovations provides us with an opportunity to illustrate how Spectra continually grow its innovative product offerings year on year. We're delighted to have been able to incorporate some of last year’s concepts into our standard collection. Long term, our aim is to provide distinctive looking off the shelf ranges that allow our customers to achieve a unique look, different from the same shapes most of our competitors launch".

Some of the new concepts to be unveiled at this years show will include a new family of both bottle and tottle packs, a new range of non-aerosol packs and a new stylish circular tottle container.

As well as showcasing new packs at the event, Spectra also aim to highlight some of the new decoration and finishing capabilities we have recently been developing.

These include the latest radical advances in 360 degree surface printing with our new "Seamless" silk screen printing capabilities. This exciting new print offering gives brands the opportunity to enjoy continual circumference printing, a procedure which has until now been technically prohibitive.

As well as "Seamless" printing, we will also be launching our new "Elevate" high profile printing service. This new offering is aimed at raising the profile of brands looking for a genuine tactile packaging experience. In future products will not only look great, they’ll feel great too.

Jonathan continued, "It’s important for us to maintain our innovations-led positioning and the Packaging Innovations show is the perfect stage for us to do that. We're constantly looking at giving customers something new, something different, which is why we're not content to simply stand still. For us it's all about evolving our product offerings whilst engaging and inspiring the brands we work with".