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Spectra are set for another busy appearance at Packaging Innovations in Birmingham later this month.

Regarded as one of the most important packaging shows on the exhibiting circuit, Packaging Innovations has developed an enviable reputation amongst leading brands and buyers within the industry.

The two-day show will be staged at the NEC in Birmingham at the end of this month will see Spectra gear up for what is arguably their biggest exhibition commitment of the year.

Jonathan Powell, Sales Director at Spectra, commented, “The Birmingham show has always proved to be an important one for Spectra as we look to showcase new products and services”.

He went on to say, “Last year’s event proved a challenge for many visitors and exhibitors because of the atrocious weather conditions, so I am sure everyone involved will have their fingers crossed for better conditions this year”.

This year Spectra will focus on two key areas for the business - sustainability and innovation.

The company will use the event to focus on its environmental endeavours with a display explaining their Four Step Sustainability Commitment.

The four steps highlight Spectra's ongoing commitment to minimising its manufacturing impact, ensuring responsible waste management, recycling endeavours and environmental product advances.

Jonathan went on to say, “The primary aim of our Four Step Commitment is to illustrate that our environmental ethos extends way beyond the products we make. Recent endeavours such as our PCR10 initiative, which sees 10% recycled materials added to all our bottles, has proved popular with customers, however, as a manufacturer we believe it doesn’t just stop there and we will continue to lead by example”.

As well as sustainability, Spectra will also showcase their latest product offerings. These include a new range of distinctive oval packs, designed to accommodate the firms innovative oval flip top closure (Ref: 3030) and a new double wall flip-top closure (Ref: 3038) which bolsters the company’s existing cap portfolio. Additionally, visitors will be able to see examples of Spectra's new High Lustre Silk finish, which benefits from virtually no flow marks.

Jonathan added, “We believe it is important to keep pushing the boundaries in innovative packaging. This can be anything from new component designs, distinctive shapes or even fresh new ideas on how to tackle environmental challenges. Examples such as these continue to play a huge part in driving our business forward”.

Packaging Innovations is on 27th and 28th February at the Birmingham NEC. Spectra can be located on stand B45.