Spectra report successful Making Cosmetics show
Spectra’s recent appearance at the Making Cosmetics show proved very successful according to our Managing Director, Joe Maynard.
Joe reported that the show, held at the Ricoh Arena in Coventry last month, saw significant interest from visitors in Spectra, resulting in a number of sizeable orders.
He went on to comment, “Last year we exhibited at this show for the first time and were delighted with the response we received. This year, we saw an increased interest in our product offerings, particularly in our latest innovation designs, the centre-piece of our show stand. The event proved an excellent opportunity to both connect with new customers and reconnect with existing ones”.
The general consensus amongst exhibitors and visitors was that this year’s change of venue to the Ricoh Arena, certainly helped in moving the show to another level.
The event attracted a diverse range of exhibitors within the packaging industry and also featured a number of informative and interesting industry related seminars for visitors to take advantage of. However, more importantly for Spectra, the show also attracted a large number of key brands with whom they could engage with face to face.
Joe said, “As Spectra continue to look for valued opportunities within our marketing activities, particularly where exhibitions are concerned, it is vital that we attend shows where we can reach out to an audience that is both receptive and relevant. This show certainly helped us achieve that’.
Spectra’s next show appearance will be at Cosmetic Business at the MOC Conference Centre in Munich, Germany on 5th and 6th June 2014.