Spectra enjoy visitor surge at London packaging show
Spectra’s recent appearance at Packaging Innovations Olympia proved to be their most successful London show to date according to Sales Director, Jonathan Powell.
He said, “This was our fourth consecutive appearance in the capital and it was certainly our most fruitful yet. We witnessed significantly high visitor numbers to our stand and saw an impressive increase in high quality enquiries over the two days”.
Spectra’s eye-catching show stand drew large numbers, with a particular interest in their sustainability table display, which highlighted the companies various sustainable initiatives. The display also included environmental material alternatives in PCR (Post Consumer Recycled) and sugarcane-based biopolymer.
Jonathan said, “Our display helped engage visitors on the subject of sustainability and the alternative materials available. It not only gave us gave the perfect opportunity to show the environmental benefits of PCR and Biopolymer, but it also helped us illustrate the ongoing efforts we take as a responsible manufacturer of plastics”.
Indeed Spectra’s stand focussed strongly on the company's environmental initiatives. These included informing visitors how their state-of-the-art purpose built manufacturing plant has been specifically built with the environment in mind with a number of energy efficient features.
Some of the other measures highlighted at Packaging Innovations included Spectra’s commitment to capturing their manufacturing waste by reusing post industrial recycled (PIR) plastics to reduce landfill. Spectra also touched on best practices for minimising single use items in their factory as well as the firm's ongoing social responsibility initiatives.
Jonathan went on to add, “Although visitors showed a huge amount of interest in the environmental materials have to offer, this only tells part of our story. Being able to show how we run our business responsibly gave visitors a genuine insight in to how serious we are about minimising our impact”.
PCR10 - 10% recycled content comes as standard
Another feature on display was Spectra’s new PCR10 initiative which appeared on the Innovation Showcase stand after being selected as one of the top ten innovations at the show.
The new initiative, which will see 10% recycled content added to all future bottle manufacturing, captured the imagination of visitors looking to make an environmental difference with their product packaging.
PCR10 has been developed by Spectra to encourage customers to embrace recycled content in their packaging, with percentage levels available from 10% all the way up to 100%.
Spectra’s show stand also featured a huge range of off-the-shelf standard designs as well as examples of packaging made for a number of well-known high street brands. The stand also provided samples of Spectra’s innovative decoration and finishing capabilities, including their new Silk offering, a lustrous iridescent finish, benefitting from virtually no flow marks.
Spectra’s next show appearance is at PCD Paris in January 2019.