Custom or standard? Keune look to Spectra for both
Keune Haircosmetics recently tasked Spectra with providing new packaging for their latest male hair care ranges.
The new 1922 by J.M.Keune range takes advantage of Spectra’s custom tooling expertise with a stylish 250ml pack created for their Essential Shampoo and Essential Conditioner products.
With its distinctive shoulder profile, this sophisticated new round design perfectly illustrates Spectra’s bespoke tooling capabilities.
To complement the new 250ml bespoke pack, a 50ml Roma (Ref: 1105) bottle was proposed for the Deep Cleansing Shampoo and Essential Conditioner. The Roma is just one of many standard shapes available from Spectra’s extensive range of off-the-shelf designs.
According to Gary Allard, Export Sales Representative at Spectra, the two new packs illustrate how off-the-shelf containers can work in harmony with tailored designs, whatever the product range.
He said, “The versatility of Spectra’s standard ranges and the innovative expertise our custom tooling provision means brands can benefit from a truly flexible solution for their product packaging”
Moulded in glass-like PET and exact colour matched by Spectra, the two new packs join a number of other products in the 1922 by J.M. Keune range. The extensive collection includes a fortifying lotion, a styling paste, a shaping wax, a clay, a pomade and a styling gel as well as shaving cream, beard balm and beard oil.
Founded by Jan Keune in Amsterdam in 1922, Keune Haircosmetics is a family run business supplying hair stylists and professionals in more than 70 different countries.
Jos Paus, Purchasing Manager at Keune Haircosmetics commented, “Spectra have successfully given us two stylish new packs that enhance our exciting new range perfectly”.
The 50ml Roma is one of many off-the-shelf designs available from Spectra’s extensive standard ranges and is also available in 100ml (Ref: 1070), 200ml (Ref: 1084), 250ml (Ref: 1086) and 300ml (Ref: 1017) capacity options in PET.