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Spectra is set for another busy appearance at Packaging Innovations in Birmingham later this month.

The event boasts an excellent reputation amongst leading brands and buyers within the industry and is widely regarded as one of the most important packaging shows in the exhibition calendar. 

The two-day event, which is staged at the NEC in Birmingham at the end of this month, will see Spectra appear at what is arguably their most significant trade show commitment of the year.

Jonathan Powell, Sales Director at Spectra, commented, "Packaging Innovations has always proved to be an important show for Spectra as we look to showcase new initiatives, products and services. It gives us a fantastic opportunity to come up with innovative new ideas on how to promote the positive benefits of rigid plastic packaging".

He added, "We have always seen innovation as a fundamental part of everything we do and this show offers us an ideal platform to premier everything from new bottle or closure launches and decoration techniques to the very latest sustainability initiatives".

Spectra will be focusing heavily on sustainability again, with a strong emphasis on its environmental endeavours. A stand-alone display showcasing the benefits of open and closed-loop recycling will be on show, explaining what happens to plastic bottles when they can and can't be recycled into new plastic bottles again.

Jonathan said, "Many brands view open-loop recycling as inferior to closed-loop solutions. However, we plan to illustrate that secondary recycling can still play a key role in reducing needless landfill and precious virgin material usage". 

Spectra will also be centering on environmental packaging materials, with an easy to understand display on Post-Consumer Recycled (PCR) and bioplastic materials. The display will prove informative for visitors unsure of where to start when looking to move to more environmentally-friendly options.

Jonathan went on to say, "We have witnessed increased demand in recent years for more sustainable packaging alternatives; hopefully, our stand display will provide help to those customers looking for answers. This show will give us the ideal platform to illustrate that we not only satisfy environmental demands, we are also a genuinely responsible manufacturer of plastics".

As well as environmental displays on their stand, Spectra will also exhibit their new four-step standard solution display. The presentation aims to illustrate how by merely combining a standard bottle with a standard closure, coupled with the firm's innovative colouring and decoration capabilities, a genuinely individual outcome can be achieved, all without the need for custom tooling.

Additionally, Spectra's show stand will highlight many of Spectra's off-the-shelf designs in both HDPE and PET, as well as in-house decoration capabilities and the firm's latest product offerings.

Packaging Innovations is held on Wednesday 26th and Thursday 27th February at the Birmingham NEC, where Spectra can be found on stand B45.