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Spectra's Gary Allard at work on Spectra's stand at PCD Paris

Spectra Packaging can report a highly successful appearance at PCD Paris last month.

It was Spectra’s first showing at the influential European trade show with early indications suggesting impressive enquiry figures and significant visitor interest.

Gary Allard, who heads up Spectra’s export team and attended the event commented, “Spectra has made massive inroads into the European market over recent years and PCD proved an excellent platform for us to introduce our latest projects and standard ranges. The French market continues to grow for Spectra and the feedback we received at the show was hugely encouraging”.

Staged at a new venue for this year, PCD drew experts from leading cosmetics brands across Europe and beyond. The show has rapidly established itself as a key event in the international cosmetics packaging calendar, something that impressed Spectra.

Gary went on to say, “PCD gave us an excellent opportunity to meet with a number of new contacts. The show’s market focus on cosmetics and personal care proved a perfect for Spectra, it meant we were well placed to reach out to a new audience and show what we can do”.

On the back of last year’s impressive export figures, which grew in excess of 50%, Spectra continues to view Europe as a key growth area for the coming year, despite continued uncertainty surrounding the UK’s decision to exit the European single market. Building on past show appearances in Germany and The Netherlands, Spectra sees France, with its vibrant personal care market, as a hugely exciting opportunity.